Today I'm offering something a little different and that's an interview with Danielle from Bloggers Love. For those of you who don't know her, she's basically the beauty and the brains behind the brand that continually backs bloggers and launches events just for us. I've been itching to ask her a few questions for a while now, having continually found myself impressed with the different events she has put on - by herself for the most part!
Bloggers Love Fashion Week has perhaps been one of her most popular ideas to date - the first fashion week to be exclusive to and for bloggers - but she also has plenty of other ideas up her sleeve.
Luckily she agreed to answer a few questions for me and I found it really interesting to pick her brain - especially when I discovered that despite being very enthusiastic for bloggers, she doesn't run a blog herself (yet!).
For any readers who might not know much about Bloggers Love, can you just sum it all up for us?
Bloggers Love is a London based events company showcasing fashion and beauty brands in a relaxed atmosphere. The events provide opportunities for bloggers and brands to collaborate and they also allow bloggers to build new friendships, within the community. ALL bloggers are welcome at the events and they are all free to attend.
What made you decide to launch Bloggers Love?
I decided to launch the company as I really enjoyed reading blogs and I started to realise how much bloggers were influencing my purchases, as I found the content to be trustworthy. I thought it would be great to create an event that would allow brands to utilise the influence that bloggers have within the fashion and beauty industry and find a way to ensure that the bloggers in attendance benefited from the events in some way, whether it be through gifting, networking, content or new friendships.
You're obviously a big fan of the blogging community but have you ever run a blog yourself? Or do you like to admire blogging from a professional point of view?
As mentioned I thoroughly enjoy reading blogs especially lifestyle ones, I love watching Youtubers as well. I've never had my own blog but being around bloggers all the time has inspired me to try and start my own one, once I have a break over Christmas. I'm really looking forward to it!
I really love how the whole idea behind Bloggers Love is bringing bloggers and brands together in a more informal and fun way, as opposed to a professional setting. It's clear to see that since the launch of BLFW, bloggers have benefited a lot from these type of events. But what has the feedback been like from a brands point of view? Has meeting and working with us bloggers benefited the brands you've kept in touch with at all?
The brands have definitely benefited from the events and some of them have gone on to work with the bloggers they've met on a long term basis. Quite a few of them have attended the events on a regular basis, because new bloggers are always coming along. I always send the brands a list of blog links that have been written about the events afterwards, so that they can appreciate the hard work bloggers put in to their posts.
You've managed to host some pretty awesome events so far, from the glamorous BLFW to the generous Gifting Lounge evenings (I will obviously put the proper name for this in when I post this all!) - how on earth do you do it all yourself? Do you ever find the stress of arranging it all is too much?
When I first started the events I only set out to showcase one brand per event, which was really manageable. However I understood that bloggers tend to have extremely busy schedules and so I thought it would be more beneficial to start grouping brands together, to allow bloggers to get the most from each event. This decision has definitely created a crazy work load and some high stress moments for me, but I love coming up with different event concepts, especially when I'm creating cupcake designs! All the stress is worth it, once I'm sitting at home after the event and I get to read tweets from bloggers that have enjoyed their evening. There's also nothing better than being told my events have renewed a guest's love for blogging.
What has been your favourite event to host so far?
I would say the first day of the first season of Bloggers Fashion Week. I was really nervous to see how it would be perceived and I really wanted it to meet everyone's expectations. When I received great feedback from it I was overwhelmed and happy that it would allow me to make it an ongoing event, that hopefully loads of bloggers can look forward to as it continues to grow.
...and what disasters or embarrassing moments can you tell us about?
There's been a few disasters! From a brand leaving the event because they felt they were above the other brands involved, to having to manage the backstage process of a few of the fashion shows single handedly, while the main part of the event is going on, because of last minute stylist let downs. However nothing has been worse than receiving a phone call from Penthouse notifying me that they are permanently closing down, before one of the largest events I've ever planned. I definitely panicked because the winter months are always busy in terms of venues being booked up and I had organised all aspects of the event according to the layout of Penthouse. But thankfully I've managed to find a new venue and although the layout will be a lot differently than I'd originally planned, I'm determined for the event to be just as enjoyable for everyone in attendance.
How does it feel being the one to launch the first ever BLFW?! Personally, I thought a fashion week for bloggers was LONG overdue and was chuffed to finally see one put together. Do you feel kind of proud to know that you were the one to bridge the gap between bloggers attending London fashion week to Bloggers having a fashion week all of their own?
I do feel extremely proud of BLFW. I was quite surprised when I researched it and found that no one was doing it. When I first started promoting the event it was met with a bit of scepticism from the community, but I was really grateful for everyone who took the time out to attend and added to the overall success of the event.
|The first Bloggers Love Fashion Week - earlier this year - even featured this uber cool photobooth!|
Do you have any ideas so far for the next BLFW?
There will be some activities that I'll keep the same for the next BLFW, but I'll definitely change the overall format each time because I don't want it to become too predictable. I want the event to reflect the dynamic and exciting blogging community that inspired the event in the first place.
Finally, can you tell us a little more about your next project - the Bloggers Hub?
I'm really excited for The Hub. Even though it has elements from other events, I feel like this event is going to be a real treat for the bloggers, because there will be non brand related activities, which I've never done before. From a yoga session to a cupcake decorating booth I'm hoping everyone will find something they enjoy at each event.
I'm really excited for the next BLFW but now that I've had a sneak peak into what will be on offer, The Hub sounds pretty amazing too! It's also interesting to hear just how hard these events can be to manage - yet they turn out amazing every time. Massive thanks to Danielle for answering my questions about Bloggers Love - a brand I have worked with many times and have a LOT of respect for!
The Hub will take place on selected dates throughout November and you can find more information here.